HyundaiCard Company
Name: HyundaiCard Co., Ltd.
Established on June 16, 1985
Authorized Capital : \30trillion(30조)
Paid-in-Capital: \8.023trillion(8조23억)
Third Biggest company
in the Market
Business Policy
Hyundaicard’s marketing success example
Alphabet marketing
M – Motor (total service of cars)
Multiple service (various use of card point)
S (shopping) T (telec
Credit Card usage fees more than 200 trillion
The total quantity issued card 9246million -
The economically active population holding
about 4card per one person
The ratio of domestic credit card payment of
58%, cash 28%
Daily credit card usage more than 1 Trillion.
Daily average number of credit card using
862Million.
Purposes of Career Development Program
There are several objectives that Career Development Programs embrace as they are designed mainly to compensate benefits to both employees and the organization.
The first objective of CDP is to create and develop customized employee for the organization. In the career lifetime of an employee, Career Development Program plans their employee's career from en
3. Competitor analysis
last year, hyundaicard's share of the market is classified 10.9% exceeded the samsung card's 10.7%. viz, hyundaicard is make through with ranked third. of course, hyundaicard's competing firms is samsung but now we draw level with samsung's market share.
card and Samsung card>
Besides, there is a strong competitors, KB
KB card's share
card is securing a wide consumer base by developing a new concept card. Through the development of the 26 new cards, Hyundaicard is segmenting the consumer to increase the scale of the consumer in each concept card.
② KB Card
KB Card is the credit card brand of KookMin Bank and they tried to put up to Aaian finance of leading place. KB card is placed at second place in credit cardmarket.
Differentiation, 경쟁사와의 Positioning 차별화
NOKIA
대량생산을 통한 원가 절감
저렴한 가격, 모두가 가질 수 있는 평범한 휴대폰
다른 휴대폰과 가격대비 성능비로경쟁
PRADA폰
기존에 휴대폰이 가지고 있던 이미지 “모든 사람이 가지고 있는 평범한 제품”의 이미지가 아닌 누구나 가
Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system for the first time. After launching the ‘Hyundaicard M’, they continued their Alphabet marketing strategy such as Hyundaicard C (2004), Hyundaicard S, (2004) ,Hyundaicard V
HyundaiCard Interview
현대카드 Mass Marketing 전략팀00 과장님 / 00 대리님
Positioning Map 축 도출
GE와의 합자 관련 질문
내부적 추진 전략
최근 기업 실적 현황
Industry Analysis
제도환경에의 높은 민감도
경기변동의 특성
사용 수요의 낮은 가격탄력성
규모의 경제 및 네트워크 경제
조달금리 변동에 민감
Competitor Analysis
cooperate with interrelated enterprises
distinction through alphabet cardsuccess of advertisement
lower position than bank credit cards
burden from various card system
- delicated service like expensive commission
2. HyundaiCard S →Young Women who love Shopping
The purchasing power of aged
20s women is largely increasing.
Women consumers show t
Ⅰ. 서론
우리나라는 전통적으로 집단주의 문화가 강한 나라로, 우리는 그러한 고배경 문화권 안에서 집단주의적 사고를 가지고 살아왔다. 그러나 현대사회가 글로벌화 되고 이것이 언어와 상품의 교류뿐만 아니라 문화의 영역에까지 영향을 주었다. 강했던 집단주의 문화에 서양에서 발전된 개인주